ENTHUSIASTIC BUSINESSWOMAN MAKING CHILDREN'S TOYS OUT OF WOOD
ENTHUSIASTIC BUSINESSWOMAN MAKING CHILDREN'S TOYS OUT OF WOOD
(VOH) - A businesswoman has devoted a lot of effort to research and launch a product line of children's toys made of tree wood, bringing many practical benefits for learning and entertainment.
Businesswoman Le Hai Lieu - Chairman of the Board of Directors of Duc Thanh Woodworking Joint Stock Company said that the Winwintoys wooden children's toy brand was developed from the desire that Vietnamese children have the best toys. toys that are safe and rewarding, especially given the desire to reduce deforestation for timber.
Businesswoman Le Hai Lieu (born in 1962) used to be a lecturer at the Department of Statistics and Mathematics at the University of Economics in Ho Chi Minh City for 7 years. After that, she went to practice for 2 years in the Federal Republic of Germany and returned home, focusing on her family's wood company until now.
If she is merely an entrepreneur in the wood industry, Le Hai Lieu certainly does not leave much of an impression on the market or in real life. She is known by the business community for her sociable personality, being close to everyone and always making fervent efforts at work.
The launch of a line of safe wooden toys for children, contributing to environmental protection, has made her well-loved by many parents and people at home and abroad.
Leaving the lecture hall to pursue her passion
Graduated and retained as a lecturer at the University of Economics Ho Chi Minh City with a bright future - but Ms. Le Hai Lieu does not allow herself to be satisfied with what she has.
Wanting to contribute more to society, she decided to leave the lecture hall and go abroad to learn how to do business. In 1993, due to her father's illness, she returned to the country to manage the company.
Although she inherited the family property, her career path was fraught with many thorns when she had to rebuild from scratch. When she took over, the company was just a small sawmill operating under the old mechanism and still owed the bank, making very little profit.
At that time, the only thing she thought about was trying to get enough money to pay off her debt and then move on to another business. However, her charm with wood and concern about deforestation have helped her stick with her profession, determined to bring products made from tree wood to develop, bringing to the community the message to use tree wood to limit prevent and stop deforestation.
Building a world of intellectual wooden toys
With determination towards good things for society, creating intellectual development toys that help her children learn while playing, Le Hai Lieu has created a world Intellectual wooden toys for children.
She started production and Winwintoys products of Duc Thanh Wood were born.
She said that plastic and metal baby toys are very toxic even though the colors are very eye-catching and the designs are diverse, many parents gradually realize this and switch to their children to play with friendly toys. environment, this has helped her products to be widely accessible to many people.
Read more: 8 types of toys that can cause cancer, infertility, parents should avoid buying for children to play
From the perspective of the business world, businesswoman Le Hai Lieu is a person who is committed and dedicated to the traditional wood profession and she is considered one of the most successful people in creating a strong brand in wood. .
Brave and strong in the marketplace, but few people know that she is a kind and compassionate woman. During the 2021 epidemic, she volunteered to embark on a difficult job that she had never thought of, which is mass production of coffins for patients who died because of the Covid-19 epidemic in Ho Chi Minh City and Binh Duong.
Putting aside all notions of luck, rumors about bad luck, she has completed a huge volunteer work, contributing to comforting the victims of the pandemic.
Now, when the company has stabilized, she has returned to her passion for wood, trying to propagate and mobilize consumers to use tree wood and protest against deforestation.
This businesswoman thinks, making wooden toys is not only for profit, but the most important thing is to give Vietnamese children products that are suitable for development needs, how to contribute to minimizing harm. to the living environment.
Currently, her company has launched hundreds of Winwintoys product samples, priced from a few tens of thousands to several hundred thousand dong, receiving a lot of attention from domestic and foreign customers. This is the greatest joy of a businesswoman rich in compassion, for the community.
Thuy Tien
Source VOH.com.vn 03/28/2023