At the beginning of October, Duc Thanh Wood Processing JSC received an order worth nearly one million USD from a customer in France. The factory is still busy fulfilling this order, when Mr. Cuong from the Export Department announced a more exciting news… A customer from South Korea has just placed another order of nearly the same value, approximately one million USD. Thus, Duc Thanh has already secured orders for early 2025.

Passing by the company's meeting room, I noticed some colleagues having a discussion. Curious, we stepped in and found out they were preparing steps for an order before production begins. Although this order isn't dramatic with the words "URGENT" or "LARGE VOLUME," it's quite challenging due to the dozens of different items involved, enough to make Mr. Kieu Ngoc Cuong, the incharged person for this order, break a sweat.

Of course, for such an important order, the meeting included representatives from the Board of Directors, the leaders of Materials Planning Department, the Production Department, and the Export Department. On the meeting table, there were only a few typical samples of the order to discuss, but in reality, the customer ordered many types, showing their great "affection" for GDT products and do not want to omit any products. This is why Mr. Cuong feels both happy and anxious. Everyone participated in the meeting enthusiastically and seriously, and the joy was evident in everyone's eyes.

(Mr. Cuong, the person standing on the left in the picture, is discussing in the company's meeting room)

We had a brief conversation with Mr. Cuong, who is directly in charged this customer. Mr. Cuong shared: "This is a major customer from South Korea, a loyal partner who has collaborated with Duc Thanh for nearly 30 years. With the motto of constant innovation, every year, Mr. Cuong, the Design Department, and the customer work together to create new designs to meet consumer needs and aim to increase sales. The products that the customer is ordering from Duc Thanh are very diverse, with about 100 different items, belonging to the kitchen and household product lines."

(Some typical products of this order)

Since 2008, Ms. Le Hai Lieu – the CEO of the company at that time – assigned this customer to me for management. I still remember that at that time, the customer's annual sales were only around USD 400,000-500,000. But now, the sales have increased tenfold, reaching over USD 5 million in some years.

I have often wondered, "Why have they remained loyal and placed so many orders with Duc Thanh, despite numerous competitors both domestically and internationally?" Through many direct conversations with the customer, they admitted, "It is because Duc Thanh's product quality is the best among their suppliers." Additionally, Duc Thanh is one of the few companies capable of fulfilling large orders, delivering quickly, and still ensuring the promised quality.
This explains why Duc Thanh frequently receives such large orders from many customers, even in the context of global economic challenges.

(Customer representatives visiting and working at Duc Thanh company a few years ago)

(The design department of Duc Thanh company and Customer developing new products at Duc Thanh's showroom)

When asked about the most memorable experience while working with this customer, Mr. Cuong eagerly shared: "Through this long-term cooperation, we have many memories with this customer. However, the most memorable and also the most difficult one that I cannot forget was during the COVID-19 pandemic. In Vietnam, everyone was under a long quarantine period, so the company couldn't produce and deliver as many goods as the customer wanted, while they needed a lot and urgently. They continuously called and emailed to push for the deliveries. The partner's sales director even directly called me, urging Duc Thanh to allocate all our capacity for them and deliver more, even though we were already delivering more than usual. This was quite a challenge, as the company still had to produce for many other customers."

December 2024 is still here. We hope that miracles will continue to happen and Duc Thanh Company will receive more such joys, so everyone can keep their spirits high, stay busy with work, and look forward to a joyful Tet festival awaiting us ahead.

November 10, 2024
By Mr. Kieu